Editorial standards

Koula Media covers technology, startups, business, money and marketing. This page sets out how we report and what you can hold us to.

Sources

We report a fact when it comes from an official source (the company itself, a regulator, a government, a court, a press release) or when two independent organisations have reported it. Two outlets running the same wire story count as one source. A post on social media can start a story but cannot confirm it.

Every article names its sources and links to them.

Unconfirmed reports

We don't publish information we haven't been able to confirm. We use the words “official” and “confirmed” only when they are accurate.

Our own reporting

We write our articles ourselves. We don't republish or translate other outlets' work. When we quote another publication, the quote is short and credited.

Money and markets

Our coverage of companies, markets and personal finance is for information only. We never tell readers to buy, sell or hold an asset, we don't publish price targets and we don't promote crypto-assets or trading. Articles on these subjects carry a note saying so. We don't accept advertising or sponsorship from crypto, trading, forex or betting companies.

Sponsored content

Paid content is labelled “Sponsored” at the top of the page and on its image. Sponsors don't see our articles before they are published.

Images

Our images are made by our team or used under a licence we keep on file. We never publish an AI-generated image of a real person.

English and French editions

Our stories are edited in French first, then adapted into English. The English version may add context for readers elsewhere, but it rests on the same facts and adds none. An editor checks that both versions say the same thing before the English one is published. A correction to one applies to the other.

Corrections

When we get something wrong, we fix the article and add a dated note explaining what changed. We also correct it wherever we shared it. Every correction is listed on our Corrections page.

How we use AI

We use AI tools to follow the news, sort it, and draft and check articles. They don't supply facts: every name, number and date has to come from a source we have checked, or the article is held back. An editor reads and approves everything we publish.